#MobileAds = Mega Money

March 4, 2012, admin

When researching the different ad spaces available for our customers, one needs to stand back and be objective when confronted with the myriad of potential ad space available.  One thing is for sure, for those who are migrating to mobile, the potential seems to be growing.

In June 2011, there was over 500,000 Android devices purchased per day…  in December of the same year, the number had grown to over 700,000 per day… and this is only one operating system.

How can one take advantage of this explosive growth where the dynamics have changed.

Well, one may want to break it down to what it is…

1. Real time marketing
2. Interactive
3. Social

Mobile ads are hitting the consumer on the run… those who are not tied behind a desk and can take action immediately.  This provides a lot of direction when putting together a campaign.

Interactive is an understatement when given the nature of the smartphone.  It’s tied to the grid in a way never before achieved.  You can pin point a location with pin point accuracy.  You can connect to the web and access information from EVERYWHERE.  And you can act on it!  This is why mobile is evolving into a whole new advertising space.

Google Local is also available for XHTML-enabled mobile phones. When users visit mobile.google.com/local from their phones, they can type a query such as [wifi hotspot] in the ‘What’ search box and [10019] in the ‘Where’ search box to receive Google Local results of wifi hotspots in New York City . Available in the U.S. and Canada only, this service enables users to find business listings and driving directions, view an area using Google Maps with zooming capabilities, and click-to-call. Users may also use Google SMS to receive Google Local results via a text message.

By cross advertising and integrating offline with online advertising, a more interactive and social advertising medium is available.  As it evolves, we can start to help it unfold and provide a little direction.

An example may be a business owner is looking to promote 20 locations of company x in a new way…  they have done billboard advertising for 10 years, plus flyers and now want to go online in a big way…

QR Codes on billboard pointed to a custom video on a custom mobile landing page introducing a social contest designed to literally go viral is now easy to do.  Now why are we waiting?

Adoption of new technologies is sometimes a difficult thing for people to do, but if we provide it to our customers in a vision which we can unfold, we can help the process along.

We are consultants to our clients and need to steer them in the correct direction.  We can do more if we decide to.

-Paul Johnston

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