SEO Best Practices
SEO Best Practices are ever evolving, but one thing is for sure, you want to play nice-in the search engines and directories. One thing is for certain,
A recent Google algorithm update focuses highly on ‘Fresh Content’.
What does this mean for you and your business.
We for starters, the static corporate website is going to require an overhaul to accommodate the release of fresh content in a search engine friendly manner.
The easiest way to accomplish this is to add a company blog (which is a rather minor update to a website, assuming the designer has used include files for navigation).
Once you have added the company blog you will want to make reference to this from the home page.
Most blogging systems generate a RSS feed. Make sure to inform the different RSS feed syndication websites that your new website will be posting data to an RSS feed. The search engines will automatically locate your new content and begin scraping your website more often.
This one little update can have a HUGE impact on the amount of traffic you can drive to your website.